Pakistan’s Social Media Usage Soars: PTA Report Reveals Key Insights for 2024

Overview of Social Media Usage in Pakistan (January 2024)

The Pakistan Telecommunication Authority (PTA) has published its latest report on social media usage in Pakistan for January 2024. The data shows that Facebook remains one of the most widely used platforms, with 60.4 million users, 77% of whom are male and 24% female.

Facebook and YouTube Lead the Way in Popularity

YouTube has become the most popular social media platform in Pakistan, boasting 71.7 million users, with 72% male and 28% female users. TikTok, the fast-growing video-sharing app, has gained 54.4 million users, with a notable gender disparity—78% male and 22% female.

Gender Disparities and Growth in TikTok and Instagram Usage

Instagram has 17.3 million users, with a gender distribution of 64% male and 36% female. These platforms are continuing to gain traction, reflecting shifting digital consumption trends in social media usage in Pakistan.

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